Online reviews are a powerful way to boost your practice's reputation and attract new clients or patients. However, for many patients and clients, privacy concerns may stop them from sharing a review no matter how outstanding or helpful your services were. In some cases clients may not want to admit they needed help discussing private matters, are dealing with some pain or are actively working to improve their mental and emotional health.
This creates a pain point for businesses where clients value or need privacy but reviews help grow the firm. The value of online reviews is incredible as 98% of consumers used the internet to find information about local businesses and more than 80% of consumers said reviews were important or very important for helathcare and care services. Beyond helping with your search rankings, reviews are important to building trust and play a significant role before a client reaches out as the likelihood of working with a business that has more than five reviews is 270% higher than a business with no reviews.
Helping businesses get more reviews has become big business as a growing number of solutions exist for but none of these tools are built for businesses where client privacy or confidentiality is valued. They often come with hefty price tags or features your firm just doesn’t need or want.
The ingenuity of small business owners, marketers and administrators to improve reviews and control for confidentiality is impressive. One person we met went as far as to write and send instructions for clients to create burner Google accounts allowing them to post real reviews with fake profiles. This provides a sliver of anonymity but didn’t lead to a large number of reviews. Many have created manual processes and homegrown templates using QR codes and links. These end up requiring loads of manual effort and work tracking down clients, writing specific instructions and tailoring the forms before sending. Often businesses break down and pay the high price for review tools not built for them.
So, how do you grow reviews when confidentiality is important without wasting time and money?
The most important thing to do is to ask your clients to leave reviews but it often slips their mind, clients don’t know what to say or not to say and they don’t know where to post. This is why we built Confide.
Confide is a reputation management platform for mental health providers to improve their clients' public and private feedback without compromising confidentiality. We are built to help you and your clients own their reviews by taking control of the review process.
We help get more reviews from more clients, improve the feedback of their business, and stay on top of their online reputation allowing you to:
Send your first review request with Confide today. Get started